What Is the Zillow Preview Program? A New Opportunity for Real Estate Agents

Written By Keller Williams Success Realty

How can agents give their listings more exposure—and create more opportunity from every deal?

In this month’s From the Desk of the CEO, Natalie Hartman shares insight into a new initiative: the Zillow Preview Program, and how it’s changing the way listings are marketed.

🎥 Watch the full video here:
https://youtu.be/78QR_1FOvB8

What Is the Zillow Preview Program?

The Zillow Preview Program is a new partnership designed to bring pre-market listings out of private networks and into the public eye.

Instead of limiting visibility, this program allows listings to be seen by Zillow’s massive audience—approximately 235 million users.

That means more exposure for sellers—and more opportunity for agents.

Why This Matters for Agents

1. Increased Visibility for Listings

Listings are no longer confined to smaller, private networks. With this program, agents can present their listings to a much broader audience, increasing the likelihood of attracting qualified buyers.

2. Agent Branding and Recognition

One of the biggest advantages of this program is that the listing agent remains front and center.

When consumers view the listing, they also see:

  • The agent’s name

  • Contact information

  • Branding and presence

This ensures agents are recognized for their work and can stand out in a competitive market.

3. “Your Listing, Your Lead”

A core philosophy highlighted in the video is simple:

If it’s your listing, it should be your lead.

This program supports that by:

  • Giving agents the opportunity to connect directly with buyers

  • Allowing consumers to schedule tours with the listing agent

4. Additional Income Opportunities

Even if a buyer chooses to work with a different agent, there’s still opportunity.

If another agent secures a deal from your listing, you may receive a referral fee, creating an additional stream of income tied to your listing activity.

5. A More Open, Consumer-Focused Approach

Unlike some models that limit access to listings, this program is designed to be open and accessible, ensuring that:

  • Consumers see more options

  • Sellers receive maximum exposure

  • Agents can compete on a broader stage

The Bigger Picture: Support, Coaching, and Growth

Beyond the program itself, Natalie emphasizes something even more important:

The ability to quickly educate, coach, and support agents as new opportunities emerge.

From leadership meetings to agent training, the goal is to ensure agents are always equipped with the latest tools and strategies to grow.

Final Thoughts

The Zillow Preview Program represents a shift toward greater visibility, more opportunity, and a more agent-forward approach to listings.

For agents, it’s not just about exposure—it’s about:

  • Building a stronger pipeline

  • Increasing brand visibility

  • Creating more opportunities from every listing

Want to Learn More?

If you’re interested in learning how to leverage opportunities like this—and grow your real estate business with the right support—we’d love to connect.

👉 Explore opportunities at KW Success Barrington: https://kwsuccessbarrington.com/contact-kwsr
👉 Watch more insights from our leadership team: https://www.youtube.com/@kwsuccessbarrington

Keller Williams Success Realty