December 2025 Newsletter


Why Selling Your House This Winter Gives You an Edge

Spring gets all the attention, but it’s not always the best time to sell a house. Yes, more buyers show up, but so do a lot of other sellers.

Winter is different. With fewer homes on the market, your house has a much better chance of standing out. And that one advantage can make a big difference.

Winter Is When Your Listing Stands Out

History shows the number of homes for sale tends to drop during the winter months. It’s a trend that’s predictable almost every year.

Data from Realtor.com shows this pattern clearly. Inventory dips in the winter (the green circles in the graph below), then climbs again as soon as spring approaches:

And based on the latest data available, it looks like that pattern may be true again in 2025. The graph shows the supply of homes for sale is starting to come down as we head into the end of the year. And if history is any indicator of where it goes next, it’ll continue to fall just like it usually does.

Here’s why knowing this gives you an edge. 

While inventory is higher now than it’s been in the last few years, there are still not as many homes for sale as there’d be in a normal market (2017-2019). And we may even be poised for inventory to dip a bit as the weather cools.

That gives you an opportunity. If you work with an agent to list now, you’ll sell while other homeowners are taking their homes off the market and before the number of homes for sale climbs this spring.

Less competition from other sellers now = more attention on your house this season.

Why wait until everyone else lists in the spring when you can get ahead of the crowd?

Winter Buyers Are Serious Buyers

Another big perk is the buyers looking right now usually need to move.

They’re not just browsing for fun. They’re relocating for work, dealing with a lease ending, making a big life change, or simply ready to move forward sooner rather than later. As U.S. News explains:

“. . . buyers who are trudging through wintry weather often have a good reason for being out in the cold – they need to move. Whether it’s a relocation for a new job, a divorce or the arrival of a new baby, buyers who brave the elements are usually serious and able to make quick decisions.

That means fewer weekend wanderers and more highly motivated, qualified buyers walking through your door.

And since we know inventory usually drops this time of year, odds are they’ll have a little less to choose from compared to the fall. If you price and prep your house right, maybe your house will be the one that catches their eye.

Bottom Line

Winter might not get the same buzz as spring, but that’s exactly why it works in your favor. Less competition from other sellers, more motivated buyers, and a chance for your house to truly stand out.

If you’re thinking about selling, this season can give you a real advantage. Let’s connect and talk through what listing now could look like for you.


The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. Keeping Current Matters, Inc. does not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. Keeping Current Matters, Inc. will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.

Local Data. National Insights.



…at Keller Williams Success Realty last month.

In our area this month…


Cardamom Apple Cake

Ingredients

  • 1/2 cup butter, softened to room temperature

  • 1/4 cup olive oil

  • 1 cup sugar

  • 3 large eggs

  • 1 tablespoon vanilla

  • 1 3/4 cups of all-purpose flour, spooned and leveled

  • 2 teaspoons baking powder

  • 1/2 teaspoon salt

  • 1 1/2 teaspoons ground cardamom (or sub cinnamon)

  • 3 honey crisp apples, cored and thinly sliced (1/4-inch thick), no need to peel, but feel free to. Use baking apples: Honeycrisp apples (my favorite), gala, honey-gold apples, golden delicious, pink lady, and red delicious. I used apples that were 4 inches in diameter.

  • 2 tablespoons demerara sugar, or regular sugar for the crackly top.

  • Optional: sprinkle the top with fresh grated nutmeg before baking.

Directions

  1. Preheat oven to 350F

  2. Prepare an 8-9-inch spring form pan. Line the bottom with parchment paper. Butter the bottom and all sides of the pan.

  3. Cut the apples thinly (1/4-inch thick) and set aside. 

  4. In a large bowl (or the bowl of a stand mixer using the paddle attachment) whip butter, olive oil and sugar until it’s a light and creamy mixture. 

  5. Whisk in the eggs one at a time, and the vanilla. Sprinkle in the baking powder, salt, and cardamom and whisk well, then mix in the flour until well combined. Fold in ⅔ of the sliced apples (saving the last third for the top). Tip: save the reddest apple slices for the top. You will have a thick, “apple-y” cake batter – don’t worry the apples will reduce while baking. 

  6. With a rubber spatula, spoon batter into the prepared pan, smoothing the top. Arrange the remaining apple slices overtop, leaving generous spaces of bare batter.  Sprinkle batter and apples with 2 tablespoons of sugar, to get a delicious crust.

  7. Bake on the middle rack for 50-60 minutes, until puffed, deeply golden, and a toothpick comes out clean. Check at 45 minutes and lightly tent with foil if getting too dark.  When done, it should not jiggle in the center, and the internal temp should be at least 208F 

  8. Let it cool completely on a wire rack. Run a knife around the edges before removing the sides of the pan. 

Check out the original recipe here:

https://www.feastingathome.com/apple-cake/#tasty-recipes-81558-jump-target